Royal Opera House works in partnership to celebrate the very best of London’s Culture
Reimagined vintage Tube posters celebrate London’s live art and culture
Four vintage travel posters from London Transport Museum’s historic collection have been reimagined for contemporary London to celebrate the city’s world-class arts and culture and the role it plays in defining the capital, bringing people together to enjoy memorable experiences and great days out. The posters showcase four of the city’s iconic live arts institutions; the English National Opera, London Symphony Orchestra at the Barbican, the Southbank Centre and the Royal Opera House.
The series is part of London Transport Museum’s collaboration with Transport for London to mark 160 years of the Tube. Passengers can see the stunning designs on display across the London Underground network between Monday 10 April to Thursday 28 April 2023.
Original poster: ‘Pantomimes, plays and picture’ by Charles Atkinson, 1933 © TfL from London Transport Museum’s collection
Charles Atkinson’s exuberant 1930s poster celebrates the merriment of London’s pantomimes, plays and cinemas. Today it celebrates the Royal Opera House in Covent Garden, home to The Royal Ballet and The Royal Opera.
Alex Beard, Chief Executive, Royal Opera House, said: ‘The Royal Opera House is synonymous with Covent Garden and has played a vital role in its cultural life since 1732. The Tube network has been integral to this success, bringing millions of people directly to our doors for 160 years from across London and beyond. We are delighted to be part of this fantastic campaign which celebrates the very best of London’s eclectic cultural destinations, all of which make the city one of the most loved visitor destinations in the world. After the challenges of the pandemic, we are more determined than ever to celebrate our iconic venues, recognise the indelible imprint they have made on the Capital, and welcome back audiences, curious visitors and tourists from around the world.’
Deputy Mayor for Culture and the Creative Industries, Justine Simons OBE, said: ‘Culture is woven into London’s DNA and our capital is home to some of the greatest theatres, venues, galleries and museums in the world. I am delighted that many of our cultural gems have been so wonderfully reimagined in these posters, highlighting the memorable experiences on offer. With cultural tourism generating billions for our economy, it has a big role to play in supporting our recovery. That’s why the Mayor launched his Let’s Do London campaign – the biggest domestic and international tourism campaign London had ever seen – which is bringing Londoners and visitors back to our city, as we continue to build a better London for everyone.’