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The Royal Opera House in numbers 2011/12

A look back at last season reveals some fascinating figures.

By Chris Shipman (Head of Brand Engagement and Social Media)

26 October 2012 at 1.52pm | 3 Comments

We’ve been looking at figures for the ROH during 2011/12, and found them so amazing that we thought we should share.

- 7.5+ million engaged globally with the work of the Royal Opera House by attending performances; watching Cinema Season relays, TV and radio broadcasts, online streams or attending BP Summer Big Screens; and by engaging with our Education outreach work.

- 4.5 million watched BBC Two's Maestro at the Opera which featured the Orchestra of the Royal Opera House, The Royal Opera Chorus, the Jette Parker Young Artists and the Royal Opera House Youth Opera Company working on and performing Act 2 of Puccini’s La bohème.

- 2.4 million website users. Online ticket sales increased to 60%.

- 1 million tuned in to listen to The Royal Opera on BBC Radio 3 as part of the network's Opera on 3 season. Broadcasts included Puccini's Il trittico, Verdi’s La traviata, Mozart’s Le nozze di Figaro and Wagner’s Die Meistersinger von Nürnberg.

- 1 million viewed video from Royal Ballet LIVE on the day and in the following five months. Royal Ballet LIVE saw a full day's work live online and featured Daily Class, interviews and rehearsals.

- 1 million minutes of our YouTube content is watched each month.

- 692,608 tickets were sold to to 428 performances at the Royal Opera House with 92% capacity. We achieved a break-even position for the 13th successive year.

- 500,000 were reached through our social media channels including Facebook, Twitter, Google+ and YouTube.

- 300,000 watched cinema relays of Royal Opera and The Royal Ballet productions in 30 countries around the world. A live screening of La fille mal gardée was the fifth-highest grossing film in the UK on the night of the relay.

- 27,238 The number of people who took part in Education projects. 21,207 people came to the ROH for the first time through targeted schemes for families, schools, students and isolated older people.

- 10s of 1000s Attendees of BP Summer Big Screen relays (despite one of the wettest summers for years!).

- 40% of our audience are under 45.

- 40% of our tickets are £40 and under.

- 30% of our tickets are £30 and under.

How did you interact with us during the 2011/12 season? Did you come to a performance in Covent Garden, attend an Education event in Thurrock or come to a Big Screen relay in Glasgow? Let us know – we’d love to know what you particularly enjoyed.

By Chris Shipman (Head of Brand Engagement and Social Media)

26 October 2012 at 1.52pm

This article has been categorised Off stage and tagged 2011/12, BP Summer Big Screens, cinema, Maestro at the opera, numbers, radio, ROH, Royal Ballet Live, Social Media, stats, TV

This article has 3 comments

  1. Many of these figures are excellent and the House is much more accessible than many think.

    I'm a bit surprised at only 92% occupancy though - how does this compare to previous years? Is this only the main auditorium or the Linbury too?

    By my calculations 692 608 seats sold at 92% means a total capacity of 752 834 over the season or, effectively, 60 226 empty seats, which is quite a lot of revenue: even if these were sold at £15 each this would be over a million pounds. This is more forgivable if it includes the Linbury but is it an indication that some seating areas for some operas are overpriced and need to be brought down? Shorter runs of less popular operas, e.g. Miss Fortune and that dreadful Rusalka, perhaps?

    Also, is there not a student standby system where these can go at cheap prices or are they already included?

    It's a pity there doesn't seem to be more scope to allow people to upgrade their seats for a nominal sum to fill up more expensive empty gaps. I've tried to pay extra before now to sit in blatantly unfilled areas before now but keep on getting told there's no mechanism to do that - is this an (admittedly quite small) revenue stream to be seized?

    I'd welcome any comments on the above :)

    • Ellen West (Head of Creative Studios and Digital Products) responded on 26 October 2012 at 8:53pm

      Hi Michael

      I've passed this question on to the relevant departments and will pass on a response next week.



    • Ellen West (Head of Creative Studios and Digital Products) responded on 30 October 2012 at 10:41pm

      Hi Michael

      Having consulted with the relevant departments I can report that the figure of 92% refers to the % capacity achieved for main stage performances only. It was also 92% in 2010/11.

      Data from Arts Council England suggests that they consider 92% occupancy very high for an arts organisation. The National Theatre achieved 92% last year, while ENO achieved 80%.

      Best wishes


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