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Thank you for making Royal Ballet LIVE and Romeo in cinemas such a success!

A look back at two major broadcast events.

By Chris Shipman (Head of Brand Engagement and Social Media)

26 March 2012 at 4.38pm | 7 Comments

Thanks to everyone that watched or got involved in last week's two major broadcast events - a live relay of Romeo and Juliet into cinemas; and Royal Ballet LIVE, a day of live streaming behind the scenes at the Royal Opera House attracting over 200,000 views.

Both events saw extensive social media coverage and commentary, with Royal Ballet LIVE trending on Twitter. Thousands of you posted tweets and we had a huge number of comments about Romeo and Juliet flying in from as far away as Buenos Aires - it was great to hear your thoughts on the ballet during the intervals and after the tragic finale.

Romeo and Juliet in cinemas

Our Romeo & Juliet cinema screening broke royal Opera House box office records in the UK and we invited six bloggers from A Younger Theatre behind the scenes to see what goes into putting a production onto the stage. During their visit they managed to pack in visits to the props, costume and broadcast departments, as well as having the opportunity to venture onto the stage to tread the boards themselves. We've collected together a pick of their tweets, with blogs on the experience to follow.

Those in cinemas were keen to offer their thoughts via Twitter (with the hashtag #ROHmeo) and we had a deluge of comments from around the world, a selection of which were featured on screen as part of the relay during intervals and curtain calls. It's something we're looking to repeat for future live screenings.

Royal Ballet LIVE

Royal Ballet LIVE saw a full day of live broadcasting from Covent Garden via YouTube in conjunction with The Guardian.

The day was presented by George Lamb and Royal Ballet Soloist Kristen McNally and featured exclusive glimpses of morning class, rehearsals and interviews. The broadcast culminated in a live broadcast of an Insight event, a first glimpse of Wayne McGregor's collaboration with acclaimed musician/producer Mark Ronson entitled Carbon Life, followed by a Q&A session.

As well as giving an exclusive glimpse behind the scenes at the Royal Opera House, we also asked you to send in your attempts at a grand jeté, receiving entries from as far afield as Hawaii and Vancouver. A compilation of some of the entries has been uploaded to YouTube.

As our media partner for the event, the Guardian also curated a range of content including the opportunity to watch Wayne McGregor's acclaimed Chroma in full online. The ballet is set to music by The White Stripes and Alice's Adventures in Wonderland composer Joby Talbot.

If you missed the day, we've uploaded a number of highlights meaning that you're able to grab a glimpse into class or peek in on rehearsals whenever you like. Enjoy!

By Chris Shipman (Head of Brand Engagement and Social Media)

26 March 2012 at 4.38pm

This article has been categorised Ballet and tagged cinemas, Dance, Romeo and Juliet, Royal Ballet Live, Social Media, twitter

This article has 7 comments

  1. Linda Brunt responded on 26 March 2012 at 9:18pm Reply

    Unfortunately I missed the fabulous Romeo and Juliet production shown in cinemas accross the world recently. This is the only way that I am able to see the performance and was wondering if this opportunity is to be repeated. Many thanks. Linda

  2. The Sunrise Theater has satelitte dishes on which we receive Metopera Live in HD and the entire season of National Theatre live. We receive our feeds through ByExperience out of New York. We are an 1898 theater with 361 seats operated by a nonprofit organization Sunrise Preservation Group of which I am now president. Could you offer any information about how we could receive your broadcasts live or recorded? Thanks so much for any information you could give us.

    • Alastair Roberts responded on 27 July 2012 at 5:30pm

      Hi Loretta

      Please let me know if this question was answered for you; we do distribute our HD broadcasts in the US and would love to discuss further

      best regards
      Alastair Roberts
      MD, ROH Enterprises

  3. Jill Radnor responded on 6 June 2012 at 4:48pm Reply

    I wondered if you could tell me if there are any other HD broadcasts to cinemas planned for this year?

    • Chris Shipman (Head of Brand Engagement and Social Media) responded on 6 June 2012 at 4:50pm

      Hi Jill,

      Yes there are a number happening. Details for the 2012/13 season are available .


      Social Media Manager

  4. LOve watching the Royal Ballet on You Tube,however pbs in Americal refuces to have ANY ballat secials on pbs tv. I havent seen the Roayal Ballet since I was 9 years old. The last time pbs had the Rioyal Ballet on tv was back in 1996 when Sleeping Beauty was shown on pbs with Vivian Duranty. Gee, if only pbs were alittle more cosiderate of ballet lovers like me.

  5. Irina Kiyaschenko responded on 5 November 2014 at 3:32am Reply

    Absolutely amazing work! It is a dream to work with so talented people! I would love to come and to play at least one class for them! Good Luck to all! Irina Kiyaschenko

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