13 January 2016 at 4.18pm | 1 Comment
The Royal Opera House has been delighting audiences for over 200 years. But to keep the curtain up for years to come, it's vital that both The Royal Opera and The Royal Ballet attract new generations of ballet and opera audiences.
That's why Student Ambassadors are so important. It's up to us to show our classmates what the art forms have to offer.
Some may (mistakenly) say the arts are simply unaffordable on a student budget. But by partnering with Student Ambassadors, the ROH works on campuses throughout the UK to address this misconception. As students ourselves, we know the challenges that students face, including juggling our studies and small budgets.
Ambassadors dedicate hours to spreading the word about opera, music, ballet and dance. We mostly promote the ROH Student Scheme which offers thousands of tickets each season at special prices for those in higher education. We also arrange trips to local cinemas to watch the live relays from Covent Garden, collaborate with university societies, and do everything we can to get more students involved in the arts.
Ballet and opera aren’t actually as unaffordable for us as you think. This Season alone there are four Student Amphitheatre Performances with ticket prices starting at just £1, which is a bargain by anyone's reckoning.
We also have the entire theatre to ourselves for one performance each Season. For 2015/16, this will be The Royal Ballet’s world premiere of Liam Scarlett’s Frankenstein on 7 May 2016. A ticket for this brand new production will cost students no more than £25.
So if you’re a student, sign up to the ROH Student Scheme and you'll be guaranteed to receive some great deals over the course of the Season. Also, be sure to get in touch with your university's Student Ambassador. We’re always looking for fresh ideas to help the scheme grow.
If your university doesn’t have an Ambassador, feel free to contact one of us and we'll be happy to help add your university to the growing list of UK institutions connected with the ROH.
Kadeem also has a YouTube channel which features a series of videos called ‘En pointe in Public’.