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Welcome to our Student Ambassadors for 2012/13

This season sees the debut of an exciting new initiative.

By Simon Magill (Communications Manager)

9 November 2012 at 12.55pm | 2 Comments

Last night we met our newly-appointed Royal Opera House Student Ambassadors. This group of like-minded and passionate students will help us shape our student-focused events at Covent Garden, around the UK in cinemas and on their campuses. The scheme will initially run for a year.

Not only are the Ambassadors a talented bunch of people but they have bags of enthusiasm and ideas on how we can move the Student Standby scheme forward and engage with students in general.

The creation of the Student Ambassador scheme is not just a way of helping us reach more people in universities around the UK, but opens a crucial dialogue between the Royal Opera House and our student audience. We want to hear what students have to say and to act upon it.  Following their visit to the Royal Opera House for The Royal Ballet's Mixed Bill of Viscera/Infra/Fool's Paradise, we're getting to know the newest members of our Student Standby Team and look forward to them challenging us with new approaches to opera, ballet, music and dance.

It can’t go unsaid that we're sorry we couldn’t take more of you on, as the hundreds of applications we received showed us what a fantastic and passionate audience you are. We're thrilled that so many of you care enough about the art forms and the Royal Opera House to put yourself forward.

We will continue to bring our Extraordinary World to you, as our new Student Ambassadors help us shape the best student scheme we can offer. Here's to an exciting year ahead!

Our Student Standby scheme offers £10 tickets for unsold performances to current students. Sign up to Student Standby.

By Simon Magill (Communications Manager)

9 November 2012 at 12.55pm

This article has been categorised Off stage and tagged Ballet, campus, Fool's Paradise, Infra, opera, Student Ambassador, Student Ambassadors, students, University, Viscera

This article has 2 comments

  1. Tourouga responded on 9 November 2012 at 6:50pm Reply

    We have noticed the cinema relays have been playing to a largely elderly audience - all the local dance schools etc need to be targeted - what better experience for the young aspiring dancers? This is VERY apparent in the USA and other countries where our friends have had difficulty finding info and when they do go to empty cinemas - eg. in Las Vegas - all the dancers there would LOVE to see ballet, if only they were informed about it. This may be down to Opus Arte, whoever markets the events - but needs to be addressed asap. The listings in the USA didn't even give States or zip codes for Swan Lake - why ever not ? Good Luck all the young Ambassadors - GO GET'EM !

    • Ellen West (Head of Online Content) responded on 10 November 2012 at 12:42am

      Thanks for your feedback on the screenings, we will pass it on to Opus Arte. We are always trying to find new ways of spreading the word about what we do. Reaching younger audiences in the US is just one of the challenges ahead of us.

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