13 December 2013 at 3.21pm | Comment on this article
As part of our live cinema relay of The Royal Ballet's Nutcracker, we premiered this year's film promoting our annual Pointe Shoe Appeal.
The film follows the life of a pointe shoe from the Freed factory to the Royal Opera House stage, and was filmed using a tiny camera attached to the ballet slipper, giving a unique glimpse at life behind the scenes at Covent Garden, including rehearsals for The Nutcracker. It follows films from previous Seasons' campaigns, focusing on how the shoes are made, and how dancers prepare footwear for the stage.
Footwear is essential to ballet, enabling our dancers to give their best performances. Each Season our Royal Ballet dancers use about 12,000 pairs of shoes. Combined with the character shoes, elastic, ribbons and detailing relevant to each production, the total cost for footwear is over £250,000 a year. The Pointe Shoe Appeal underpins the work of the Company by helping to fund the essential costs of ballet shoes.
We will be fully launching the appeal next year, but donations are very gratefully received at any point during the Season. The main focus of the campaign will be in 2014 but donations are gratefully received at any point during the Season.