2 June 2014 at 8.57pm | 8 Comments
The number of people accessing our website has increased significantly in the last couple of years, and continues to rise. We launched a mobile-ready website in December of last year to improve the experience for those using smart phones.
We're always striving to improve the quality of experience for customers across the services we offer online, and creating a responsive website is one part of this. The team working on the website make small incremental changes and additions to functionality on a weekly basis and it's this kind of continuous development that has led to recent features like ticket search, people pages and flexible advance packages.
Since 2011 we have offered an iOS application for use on iPhones, iPads and the iPod touch. Despite opening up other channels to ticket sales this native application has had its drawbacks. We used an off-the-shelf service to power the app and it has been impossible to deliver exactly the same functionality as on the website. One key issue is that you cannot select your own seat on the app – a feature that we know our customers value.
Once we had a responsive website we questioned the need for having the app at all – it added no value for the user but increased the possibility of error, as information had to be input manually. It's with this in mind that we have chosen to close our iOS app from the beginning of the 2014/15 Season. From 2 June 2014 the app will be 'terminated' and any installed versions will become non-functional. The app will display an error as soon as the services are unavailable. Your devices will be unaffected and you should feel free to remove the application at your will. Your event history and personal details are all available from the account section of the website.
If you haven't tried booking via the Royal Opera House website for a while you should be pleasantly surprised: we have lots of new content and features, and buying tickets is easier than ever. If you're using a smartphone or tablet, why don't you add us to your homescreen for instant access?
If you have any feedback on how the website is working do let us know using the comments section below.