10 September 2014 at 3.15pm | 28 Comments
Inspired by the notion that every child should have the chance to play an instrument, the campaign coincides with James's two-part Channel 4 series of the same name. The first episode was filmed at St Teresa's primary school in Basildon. Following on from the series, ROH Bridge - one of ten national organizations that work to connect children and young people with art and culture - will be working with St Theresa's and other schools in the area to further their involvement with the arts.
'I want music to inspire brighten, and improve the lives of every child in this country, but today thousands of primary school kids aren't getting the opportunity to learn an instrument,' says James of why he believes the campaign is important. 'I've met music teachers who have as little as £2.20 to spend per child, per year. Others tell me they have a big fat zero. For some children, music lessons mean playing dustbin lids or biscuit tins. We're at risk of failing a generation.'
As well as asking for instrument donations, the campaign also features a petition, lobbying the government to deliver a good music education for every child, regardless of background or ability to pay, as well as the chance to learn an instrument.
Don't Stop The Music follows lobbying from arts organizations on the importance of creative subjects within the curriculum. Many arts organizations, including the Royal Opera House, work with schools and local communities to give them access to all-important cultural activities and learning.