Blog and Picture Use: Our Next Steps
No one gets things right all of the time, and last week the Royal Opera House got something wrong. It’s been pretty well documented, but if you’re curious to investigate further you can read Intermezzo’s blog and see our official response. The following outlines our next steps.
Rights and copyright have become even more complicated in the digital age. Like a lot of arts organisations, we need to protect our rights and those of our artists, while also finding the best ways to share our work and encourage people to participate in it. Until now, the way we use social media has not been connected to our rights-management strategy, but it’s very clear that we need to bring the two closer together.
We’re now talking to a group of bloggers to help us determine some guidelines for how Royal Opera House publicity is used in the blogosphere, and hope to have some guidelines available for publication very soon.