19 October 2012 at 6.36pm | Comment on this article
Flakes of white paint peel from walls lined with dilapidated filing cabinets, their contents spilling onto the floor in chaotic disarray. Two immaculately dressed dancers arch gracefully, their movement mirroring the fly-away sheets of notes. A figure draped in a blood-red gown perches on top of the cabinets behind, contemplative and isolated…
With fluttering white papers and agile dancers in the place of shadows and the hulking silhouette of the Minotaur, the One Extraordinary World Winter Season campaign is a dramatic contrast to the Autumn Season image and accompanying film.
The winter campaign was inspired by the concept of memory, as Concept and Art Director of agency AKA Matt Dixon explains:
"The image is informed by those fleeting moments in time that determine our path in life; moments over which we seemingly have no control, and which, when remembered, distort and betray us, are represented as a chaotic store of notes and bound volumes of memories. The foreground characters are controlled by the forces around them - pulled into the scene by the flow of the wind and carried weightless."
The campaign draws on themes from Winter Season productions, in particular Jonathan Kent’s production of Tosca and the tale of Eugene Onegin, on stage as both a ballet and an opera. The campaign features Royal Ballet Principals Steven McRae and Thiago Soares. Find out full details of the Winter Season.
The image is part of a series that celebrates the Royal Opera House as a centre for creativity and first-class ballet and opera. Each image will be accompanied by a season trailer. View our previous trailer for the Autumn Season.