Arts Management Challenge
Our Arts Management Challenge is a fresh way to teach your students about the Arts, English or Business.
Students are asked to create a marketing strategy, write a press release or come up with an idea for a fundraising campaign, all based around The Royal Opera House’s upcoming performance of Tosca.
The challenge is part of the ROH’s work-related learning programme. It offers secondary school students the opportunity to immerse themselves in practical tasks focused on three main areas of arts administration: fundraising, marketing and press.
The challenge is open to groups of year 10 students from any school, and will provide relevant support for various subject areas at GCSE and BTEC. Previous students have incorporated the following subjects into the project:
- Art and Design
- Performing Arts and Drama
- Business and Administration
Places are allocated following the submission of a completed application form.
We’re looking for entries in the following three categories. Further information on each task can be found by selecting the relevant option:
The project runs from November to February. In 2012/13 it is focused around the opera Tosca.
September 2012: Project open to applications
Monday 22 October 2012: Application deadline for participating schools
Friday 26 October 2012: Confirmation to schools
Thursday 15 November 2012: ‘OPERATE’/ project introduction day**
January 2013: In-school visits from ROH mentor
Friday 15 February 2013: Task submission deadline
Thursday 28 February 2013: Schools’ Matinee performance of Tosca. All short-listed entries are displayed at the Royal Opera House and winners are announced.
Each school group that enters has the opportunity to attend the Schools’ Matinee performance of Tosca at the Royal Opera House on Thursday 28 February. The same day, before watching the performance, the students will attend a presentation event where each group will present their work to a panel of judges. Once the decision has been made, students will receive feedback from the team of Royal Opera House staff mentors.
The overall winners of the project have the opportunity to gain at least one day of work experience at the Royal Opera House, working in the department most relevant to them. This is a fantastic opportunity to visit the backstage areas of the theatre and work with top professionals in their field.
Further inspiration for your students
You can find photos, videos and information about the production on our Tosca page.
The Arts Management strand will feature at Operate, on November 15, which is one part of our Work Related Learning programme. Operate provides students with unique behind the scenes access to the Royal Opera House and practical experience of work undertaken by professional staff with expert guidance.
The Arts Management Challenge participants will experience department tours, exclusive access to a Royal Ballet rehearsal in the main auditorium and an introduction to the press, marketing and fundraising tasks to be undertaken at your school.